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Team

Sarah Ann Haugen

Sarah Ann Haugen now brings you Vitalist – High Frequency Food, a line of products that work year-round enriching your lifestyle, bringing up your health, stimulating your taste buds, reawakening your sensations, and elevating your vitality. This product line has been created for her health, your health and the health of the planet. Everything in this brand is made in the kitchen. Every ingredient is specially chosen — as is the supplier of that ingredient. Organic and some semblance growing wild in nature is the heart and soul of the products. The products are easy to digest, have symbiotic ingredient pairing, are micronutrient rich, microbiome friendly and support the bees. It is her hope that you love what she created for all of us.
Sarah cares about sustainable farming practices, clean water, a low carbon footprint, and global health. The Vitalist hub and spoke business model reduces the need for extra packaging, and limits transportation needs. This Hub and spoke model also values sourcing locally whenever possible to ensure it is fresh and vital and within a close distance to where it was produced. Vitalist Food uses sustainable packaging, a key value in her company. Sarah works with the talented Apoorva Rastogi to help combat the crisis our earth is facing. Together they share a mutual passion to maintain the lowest carbon footprint possible, as they move forward on a global mission to make this available to everyone
Read Sarah Ann Haugen's Full Bio
Vitalist founder, Sarah Ann Haugen, was born with a zest for life, adventure and finding the colors and treasures nature revealed. At a very young age, she began using flower petals, twigs, fruit and seeds to create art. Sarah was lucky, her family encouraged her to explore her passions and especially the arts. She and her sister took any class that expanded this, from cooking, to music, to knitting to designing Ukrainian eggs! Sports filled her teenage years, along with drugs to manage extra energy then called “hyperactivity and attention deficit disorder.”

 

So, while she built her stature as an athlete, she was also unknowingly injuring her liver. At the ripe age of 21, she had little to no liver enzymes, and was coming off of 9 years of amphetamines prescribed by her doctor. In coming down, she found yoga, meditation, veganism, and the healing arts. At 21 years old, after reading Napoleon Hills Think and Grow Rich book, she declared that she would turn her health around and become a master of nutrients. At the time, she could only find limited resources on this subject. (The Internet was brand new and Google was still forming.) Sarah read every book she could find on the subject. She then moved to Santa Monica to live and work for Juliano of Juliano Raw, and study with MD’s and PHD’s to understand the medicinal, scientific and holistic approaches to nutrition. She made this her sole focal point.
She made a living while spending 15+ years studying and working with hundreds of clients all over the world. She learned her way through the human body and cells, while building a world class education in the arena of life. Kinesthetic learning was always her first learning style and she was blessed to be actively participating throughout her education.
Sarah Ann Haugen is a 20-year plant based food chef and food product expert.
· She worked as a marketing representative for a macrobiotic national food brand, French Meadow Bakery, from 2000-2002.
· She intricately helped launch Juliano’s Raw as head chef from 2002- 2004.
· From 2004- 2017 she maintained Wellness Avatar as a title and as a service based brand where she
o worked with celebrities on strict rejuvenation or maintenance diets focused on raw and plant based cuisine;
o helped dis-eased people come back to life and regain strength through food and cleansing;
o worked with CEO’s to bring up wellness programs in their companies;
o traveled around the world consulting restaurants and hotels to implement world cuisine and wellness into their brands;
o built her knowledge of nutrients and how to up the ante in all cuisine.
 One of her longer projects began in 2008 when she and longtime friend Brett Black co-created Clear Café in Ubud, Bali which opened in 2010 and is still growing and expanding.
 From 2012-2017 Sarah sold mason jars cleanses, food and drinks out of small refrigerators in yoga studios and gyms and privately delivered food around the Bay Area.
 She also spent a year in a hedge fund/VC firm learning what people wanted to eat during the week, how they ate, and what they asked for while at work. She used this data when she finally brought her first solo project to life.
Sarah launched Vitalist Superfood Café and Test Kitchen in San Francisco, CA on November 1, 2017. Here she refined her product line, spoke on panels and catered to some of the most exclusive events, including a monthly salon for the block chain and crypto-currency movement, and key events such as legislation initiatives to regulate nutritional information and claims.

Sarah Ann Haugen now brings you Vitalist – High Frequency Food, a line of products that work year-round enriching your lifestyle, bringing up your health, stimulating your taste buds, reawakening your sensations, and elevating your vitality. This product line has been created for her health, your health and the health of the planet. Everything in this brand is made in the kitchen. Every ingredient is specially chosen — as is the supplier of that ingredient. Organic and some semblance growing wild in nature is the heart and soul of the products. The products are easy to digest, have symbiotic ingredient pairing, are micronutrient rich, microbiome friendly and support the bees. It is her hope that you love what she created for all of us.
Sarah cares about sustainable farming practices, clean water, a low carbon footprint, and global health. The Vitalist hub and spoke business model reduces the need for extra packaging, and limits transportation needs. This Hub and spoke model also values sourcing locally whenever possible to ensure it is fresh and vital and within a close distance to where it was produced. Vitalist Food uses sustainable packaging, a key value in her company. Sarah works with the talented Apoorva Rastogi to help combat the crisis our earth is facing. Together they share a mutual passion to maintain the lowest carbon footprint possible, as they move

 

 

 

Apoorva Rastogi

After 5 years of brand and packaging development, Apoorva is excited to bring Vitalist forward as Chief Design Officer. She wants to elevate the world with this sustainably-conscious lifestyle brand and hopes the conveniently packaged items increase access to the symbiotically-paired, nutrient rich foods Sarah has created. Apoorva’s favorite Vitalist drinks are Superfood Blend and Chocolate Chia Protein Milk. She also can’t get enough of the Superfood Salad.
Read Apoorva Rastogi's Full Bio
Apoorva’s upbringing was just the beginning of her connection to the health and wellness industry, and to her spiritual path as a teacher and creative leader.

 

Her mom prepared fresh home-cooked meals every day and taught traditional Ayurvedic Indian cooking classes at colleges in Virginia when her family immigrated from India to the United States. From this, she gained fundamental knowledge of Ayurvedic cooking and learned to prepare clean, healthy, unprocessed food. This naturally became her way of life.

Over the summers, she visited her grandparents in India and learned to recite Sanskrit mantras and lead traditional Vedic Yajna ceremonies (which were held for the welfare of the community). Apoorva’s great-grandfathers were Ayurvedic doctors, so her grandmother also took her to Ayurvedic wellness centers in Haridwar and Rishikesh for exposure to the medicinal practices used since ancient times in India. Her grandmother was a Sanskrit teacher as well. These teachings ultimately helped her develop a deeper connection to the Earth and gave her awareness of the impact foods and herbs could have on the body.

In high school in Michigan, Apoorva played sports and danced on stage. Her desire to stay fit and healthy for longevity led her to research the properties of food.

Apoorva pursued a Bachelor of Science in Packaging from Michigan State University, the pioneer land-grant college in the United States. She focused her courses on brand, design, supply chain, and food packaging with the hopes of joining a food or beverage company upon graduation. However, she quickly realized that major food brands were not resonating with her ethically due to their focus on mass-produced, processed foods.

Apoorva shifted her career in structural and graphic packaging towards other industries, and supported several CPG companies before launching her own design firm in brand and packaging development. Apoorva was then placed in leadership roles at technology companies, like Apple, and at a global product and experience design firm called fuseproject in San Francisco. She worked closely with designers, engineers, and several other cross-functional teams to bring products and packaging experiences to life.

Concurrent to her professional career, Apoorva continued pursuing her passion for wellness by teaching ZUMBA Fitness and Vinyasa yoga classes. The impact she made in the community supporting healthy lifestyles was heartwarming. In 2014, Apoorva moved to California and one of her students connected her to Vitalist founder Sarah Ann Haugen. Apoorva felt an instant connection with Sarah as fellow yogis, and also to the Vitalist mission with her family history, upbringing, and passion for health and wellness.

After 5 years of brand and packaging development, Apoorva is excited to bring Vitalist forward as Chief Design Officer. She wants to elevate the world with this sustainably-conscious lifestyle brand and hopes the conveniently packaged items increase access to the symbiotically-paired, nutrient rich foods Sarah has created. Apoorva’s favorite Vitalist drinks are Superfood Blend and Chocolate Chia Protein Milk. She also can’t get enough of the Superfood Salad.

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